A meeting room, dimmed lights, Nappa leather seats, a call console resting on the tempered glass desk, somewhere in Oxfordshire, UK. “The important thing for us, Kristin, is time. With or without oxygen, we don’t care, the Guinness Book doesn’t care “. With a stubborn forehead and scraggly dreadlocks, Kristin is weary. Above all, she’s thinking about the 7-figure budget that Bremont, the watch manufacturer, might not let go of. There’s as much in common between Himalayan climbing and her sponsor as there is between an organic leek and a taurine drink. So she sighs. “You’ll do the 8000 faster than anyone before you, and you’ll go down in history not just as the first woman, but the first woman!” says the Head Marketing Officer.
Is it a fable? Bremont Watches has its new Nimsdai, and is keen to make the most of its investment. Not